16 May 2022. I love being in a boat on the water, and I’m always happy when it’s a ferry. It’s a bit like being on a train. For the time of the journey there’s nothing to be done but enjoy. And on this day the sea is calm, the sun is radiant, the sky is shining blue, and we’re off to visit the island of Brač. A day out. Finally we have all recovered enough from our unfortunate gastric collision with some oysters and have arranged a day trip from Split. It feels like a holiday.
Jadrolinija is the Croatian government ferry company, and we travel on Jadrolinija vessels several times. This time we’re on a small car-ferry. The journey takes about an hour; I wander the open-air passenger deck inhaling the salt air feeling relaxed and content.
At last the ferry docks in Supetar, and of course I can’t resist the obvious mental segue to superstar, the missing “s” from the name somehow disharmonious to my ears attuned to pretty much only the English language.
Supetar is an attractive town typical of those on the Dalmatian Coast of Croatia, all beige stone and orange roofs, and the inevitable church steeple.
What we see of it from the water is pretty enough. It may or may not be a superstar; we barely notice it. We are on a mission to get to the beach. As in THE BEACH! As in a beach that is frequently rated among the best in the world, and is the main reason for Brač’s fame. To get to it we must first cross the island by bus to reach the town of Bol, another journey of about an hour.
Brač has been inhabited since Neolithic times. It is a relatively dry island, but in the spring it’s green interior is punctuated with yellow broom and red poppies. Pretty. Brač olive oil is unique. The olives are of a rare variety called buhavica and there are over a half-million trees. Cultivation dates back to the 1600’s when the Venetian state insisted the island be carpeted with olive trees.
Through the bus window: olive groves,
small villages giving glimpses of authentic island life,
green rolling hills and yellow blooming broom. The backdrop: from water to sky a continuum of blue.
The journey eases by until at last we are back down to the water following a winding coastal road
and there it is, still far below: the village of Bol spread around a small bay and up the slope of the hillside; more beige stone and orange roofs.
Brač sits in the Adriatic Sea, close to the mainland of Croatia, the largest of several islands in the Dalmatian Coast archipelago, and the third largest in the Adriatic. It is home to some 14,000 souls. The population of Supetar is 3,400, on the other hand less than two dozen people live in the village of Murvica. There are several major quarries where the famous Brač building stone is excavated; it was used in the construction of Diocletian’s Palace in Split. It is usually referred to as white even though it is clearly beige. The major farming products, apart from olives, are wine and fruit.
Bol is beautiful,
and typical of the small towns in this part of Croatia. There’s a peacefulness about it despite it being the gateway for one of the most famous beaches in the world and the consequent summer invasion of tourists. We are lucky to be here in the spring as we wander what seems to be an almost deserted village.
We follow the water as the village curls around the bay, passing restaurants (where we stop for lunch), tour boats, a mail deliveryman on his yellow scooter (a glimpse of ordinary life), rich people’s yachts (though not as many or as luxurious as those we see on the the islands of Vis or Hvar, both of which are more favoured by celebrities), and fishing boats with nets piled high.
We come to the end of the bay and keep walking through the village. Before we go to the beach we want to see the painting. There’s a Tintoretto painting, or at least one that came from the workshop of Tintoretto. It’s called Our Lady with the Child and Saints, and is an altar painting in a modest Dominican monastery and S wants to see it. But the walk is long, longer than we expected, and we start becoming concerned that we’ll run out of time for THE BEACH! So we turn back before we get to it and walk back almost all the way to the ferry terminal.
Five-year-old Don is thrilled that the final leg of the journey to the beach is on this mini train. I’m a little tickled myself. We are all still children inside I think.
Zlatni Rat means Golden Horn or Golden Cape in the local dialect and lies two kilometres west of Bol on the southern coast of the island. It is surrounded by strong currents, and strong winds.
And this is Zlatni Rat Beach as it appears on websites all over the internet. Google it and you’ll see what I mean. On Shutterstock alone there are dozens of photos that look just like this. It looks magnificent – that tempting white sand between the rich cerulean sea on one side and the grove of verdant Aleppo Pines on the other. And with a name like Zlatni Rat how can you not want to go there?! It’s enough to seduce anyone.

The photos lie!
For a start the sand is not white it’s a browny-beige colour. Even L’s photo is a truer representation of the colour.

Second, it’s not sand. It’s pebbles.
It has been listed as one of the top beaches in Europe. I guess for Europe it’s a pretty unique and spectacular beach, but I wonder if any of these people have been to Greece. And no Aussie would bother with a beach of pebbles! That’s not a beach, it’s an obstacle course. And I was completely astounded that one travel magazine rated it the best beach in the world. I guess their feet hadn’t actually touched down there, and they too were seduced by the ubiquitous internet photos. Have they not been to Fiji? Or any of the other South Pacific Islands? Or the Caribbean?
Anyway we spend a happy couple of hours there. S swims, L explores, and then finds a comfortable restaurant at the edge of the beach where we eventually meet up with her, and Don and I wander all over despite the pebbles. I have tough feet but the pebbles are still uncomfortable. Anyway there are plenty of people there who don’t seem to have my problem with them. Perhaps none of them are Aussies.
Beach people doing beachy things:
One side of the spit is calm and peaceful with not much more than a breeze. I watch as a young man and woman assemble an inflatable sail for a kiteboard,
and then she carries it to the other side, enters the water, and takes off! The wind is raging on this side and she immediately begins flying across the water. I am envious of her bravery and strength, and watch in awe as she maneuvers against both wind and water. It’s exciting just to watch her.
There is so much more to do and see on Brač than we have time for – other beaches, pretty villages of beige stone and orange tile like we glimpsed through the bus window, wineries, mountain biking, scuba diving, and an olive oil museum. Obviously I wouldn’t recommend the beach, unless kiteboarding and/or pebbles are your thing, but there is a mountain to climb. It’s the highest point in all of the Dalmatian islands, and it’s probably worth it if only for that view of Zlatni Rat. It’s the view that sells it!
One last look at Bol from the bus at the end of the day as we head back to Supetar for the ferry back to Split. It really is a beautiful part of the world.
Next post: if our day trip to Brač was a bit of a disappointment the opposite can be said about our day trip to the island of Hvar. One of the best travel days ever!
All words and images by Alison Louise Armstrong unless otherwise noted
© Alison Louise Armstrong and Adventures in Wonderland – a pilgrimage of the heart, 2010-2022.
“And no Aussie would bother with a beach of pebbles! That’s not a beach, it’s an obstacle course. And I was completely astounded that one travel magazine rated it the best beach in the world. I guess their feet hadn’t actually touched down there, and they too were seduced by the ubiquitous internet photos. Have they not been to Fiji? Or any of the other South Pacific Islands? Or the Caribbean?”
This made me smile big time. Honestly Oz’s beaches kick ass. I was born and raised in La Jolla California. We know beach and waves.
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Haha thanks Cindy. I admit I was disappointed with Zlatni Rat, and also admit that being an Aussie I am inevitably a beach snob 😂
Have heard of Cali’s beaches – would love to visit one day. Also Hawaii! All better than poor old pebbled Zlatni Rat.
Alison xo
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I’d love to visit Croatia, but I’m not hanging out for their beaches.
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Croatia is gorgeous! Especially the Dalmatian coast where we were (and also Plitvice Lakes National Park – just stunning!), but yeah, don’t go for the beaches 😂
Alison
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I’m continually amazed by the beauty of Croatia! It’s a place I can’t wait to visit and your posts are giving me lots of ideas for places to see once I’m there.
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Thanks Diana, happy that you’re getting some ideas of where to go. It’s a really beautiful country, and the people are lovely. When are you planning to go? Or is it just on a list? We have an endless list of places we want to get to – some day . . . .
Alison
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Oh just on a list… but near the top of mine. I’ve wanted to visit for years!
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Love these photos. I hope to visit this place one day. I may agree with you on the beach though. Although it looks lovely, I’m not sure it should be crowned most beautiful beach in the world when there are so many others to consider.
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Thanks so much Skip. Yeah, the beach was for sure a bit of a disappointment. It looks so amazing from above 😂
Alison
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I guess we’re on the same page when it comes to beaches, Alison. While the water is clear and the turquoise color quite inviting, I would probably not linger for too long at Zlatni Rat and opt for exploring more of Supetar instead. I still can’t quite wrap my head around the fact that there are sooo many picturesque towns along the Dalmatian Coast. Truly one of the most beautiful parts of Europe, if not the world!
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The water everywhere we went on the Dalmatian Coast was exquisite, so clear and blue, and the picturesque towns just kept on coming. Everywhere! The whole area is really really beautiful.
I’d have liked to have seen more of Supetar, and had I known I would have definitely opted to hike up the mountain rather than go to the beach.
Alison
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Although I enjoyed the boat trip and walking through the village with you, I could feel a sense of suspense when you approached the beach. How strange, that’s a wear-your-sneakers beach. The setting is certainly beautiful though.
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Thanks Ruth. I’m glad you enjoyed the village, and I agree that the beach setting is lovely. Also that it’s definitely a wear-your-sneakers beach. We really were fooled by the ubiquitous internet photos into thinking it would be something really special. Still the whole day out was worth it. The Dalmatian coast is so beautiful.
Alison
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You really do find slices of heaven in your travels ~ with the cold rain and wind today here in Czech, to walk with you on this tour of the village and beach was uplifting. Continued happy trails to you both 🙂
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Thanks Randall, I’m glad you enjoyed this excursion to Brač – which was last May when it was sunny. The Dalmatian coast is so beautiful. I’ve never been to Czechia. One day!
Alison
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Wow, what an amazing island! Although I too would have been a bit put off by the pebbly beach when expecting pristine sand!. Still looked wonderful. We cycled on the neighbouring island of Hvar a few years ago which seems more arid and desolate than Brač. Keep on exploring!
Dave
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It is a pretty amazing place for sure. Obviously the beach was a bit of a disappointment, but the island is very beautiful as is all of the Dalmatian coast. We also went to Hvar – next post. I think I read that Brač is the wettest of all the islands there, hence the green.
Alison
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We loved much of the Dalmatian coast of Croatia. Our favourite Islands were Lopud, off Dubrovnik, where we kayaked for a week, Then Rab and Krk, north of Zadar our favourite city in Croatia. From there we went inland and kayaked the Zrmanja and Mreznika rivers and, yes, went to the amazing Plitvice National Park. Thanks for rekindling the memories.
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We also loved the Dalmatian coast – quite beautiful everywhere we went. Didn’t go to Lopud (or do any kayaking 😁) but did manage to get to 4 of the islands. And to Plitvice of course! Going to Plitvice was not negotiable for me once we’d decided to go to Croatia. Sadly we didn’t get to Zadar.
Sounds like you had an amazing time in Croatia. Glad I brought back some good memories.
Alison
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I may be an honorary Aussie, because I agree with you 100% about the beaches – beaches are SANDY, not rocky. The perfect ones, anyway. I watched kite sailers off the UK coast a couple of years ago on a house-sit. Amazing, what they can do.
I was struck by your description of ferries, like trains, being “between times” experiences where you just sit back and enjoy. I feel the same way, especially about ferries. I feel peaceful and alive when I’m out on them, and so excited about every new view from the deck (who would ever stay inside, unless it was storming?)
Favorite picture in this post: the arched window with the flowers on the sills.
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I hereby dub you an honorary Aussie! Beaches are not beaches if they’re not sandy.
I was amazed at what that woman could do on her kiteboard – the strength and coordination it would have taken!
Ferries are so relaxing, and I’m like you – always looking for every view.
Alison
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It happens to the most seasoned travelers like yourself. Clearly, the “Best Beach” business is full of misinformation. What a shock it must have been to find there wasn’t any sand after the ferry and bus – crazy. But travel always has ups and downs, doesn’t it? 🙂
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Oh yes, travel for sure has its ups and downs. Also what can I say? I’m an Aussie, ergo a beach snob. Though even with that I do think the reputation/photos/marketing of this beach is a bit beyond the pale. The Croatian coast, and all the islands, is absolutely beautiful just on its own, so I’d have been a lot happier if I hadn’t been expecting something different from what I got. So there you have it. Once again I learn the lesson that it’s better to have no expectations. 😂
I’m suddenly reminded of travelling in Africa and South America the 70’s and early 80’s. We had so little information about a place then – just a guide book that may or may not have been current so I went in wide-eyed expecting nothing. Now we’re flooded with info, and it’s got me thinking that maybe we’d be better off if we weren’t.
Alison
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Expectations can make such a difference but we forget that lesson, even with a few years under our belts! Interesting observation about now vs. then. It’s too easy to get sucked into the infomachine. 🙂
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Your photos give off such a summery vibe despite its being only springtime. I’m as incredulous as you on that beach rating; it does look pretty enough, but it’s hardly a superlative, and I’m not even an Aussie! Looks like a great outing nonetheless.
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It was a good outing despite my disappointment in the beach. I believe they put out sun-beds and umbrellas in the summer which would no doubt improve one’s experience.
It was quite summery the whole time we were in Croatia – t-shirt and shorts weather. Maybe hotter than usual given how hot the European summer was this year.
Alison
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What a shame – to go all that way only to discover that Zlatni Rat had been totally overhyped. I have a feeling everyone else there was from a colder country where pebble beaches are the norm! I had the same reaction when I went to Nice many years ago as part of an art-focused school trip to Italy and the Côte d’Azur. We’d heard all about the famous beach but when we got there… it was just a stretch of grey pebbles. My friends and I were flabbergasted. The beaches in Hong Kong might not be on par with Australia’s, but they are most definitely sandy.
I’m a sucker for olive oil so I have a feeling the olive oil museum and all those groves would be the main attraction for me on Brač. Just imagine being there during the olive harvest!
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Oh I do appreciate you story about the beach at Nice. It helps put it into perspective a bit for me. Greece and Spain have some pretty nice beaches though they are not really colder countries.
I would love to be on Brač for the olive harvest – now that’s something I know I’d enjoy. That and climbing that hill overlooking Zlatni Rat.
Alison
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